About Brijtatva

Made with care and unconditionally loved by our customers.

Our Story: Compassion, Tradition, and Sustainability

Founded in 2020 by Ritu Sharma with the unwavering support of her husband Rohit, Brijttatva is a brand built on the foundation of compassion, tradition, and sustainability. The vision behind Brijttatva emerged from a deep concern for the welfare of cows that are often abandoned once they stop giving milk. Ritu and Rohit sought to address this issue by creating a product that not only promotes sustainability but also honors an ancient tradition—incense made from cow dung.

At Brijttatva, we specialize in handcrafted incense sticks and incense cups, both of which are made using sacred cow dung. Cow dung has been an integral part of Indian culture for centuries, used in pujas, rituals, and daily spiritual practices for its purifying and auspicious qualities. This sacred material has the power to cleanse negative energies and bring peace and positivity into any space.

Our Story Image (e.g., Founders, Cow, or Handcrafted Process)

Our Commitment: Honoring Cows and Ancient Rituals

Brijttatva's Bambooless sticks and cups are crafted with love and care, using cow dung sourced responsibly from cows who are no longer able to produce milk. By utilizing this precious resource, we aim to offer a sustainable solution for the welfare of cows while preserving an age-old tradition of spiritual purification.

Our products are not just about creating an aromatic experience; they are about honoring the cows, supporting eco-conscious practices, and offering a way to incorporate ancient rituals into modern life. The Bambooless sticks and cups are designed for daily use, allowing you to create a peaceful, sacred environment in your home, office, or temple.

Through Brijttatva, we are committed to a more mindful, sustainable, and compassionate world. Every product we create is infused with the purpose of contributing to the well-being of cows, supporting eco-friendly practices, and maintaining the sacredness of cow dung in spiritual rituals. By choosing Brijttatva, you are not only enriching your environment but also supporting a noble cause—bringing purity, positivity, and reverence into your life, while making a difference for the cows who once gave us so much.

Why Choose Brijttatva?

Discover the sacred tradition and sustainable benefits

Healing the Environment & Honoring Tradition

These natural, biodegradable elements symbolize sanctity, sustainability, and reverence for Mother Earth. By using products made from cow dung, you embrace tradition while contributing to a cleaner and greener planet.

Purifying & Positive Energy

This sacred material has the power to cleanse negative energies and bring peace and positivity into any space.

Compassion for Cows

Our products are about honoring the cows, supporting a noble cause—bringing purity, positivity, and reverence into your life, while making a difference for the cows who once gave us so much.

Our Promise of Purity: Product Features

Discover the sacred essence of our products, designed to deliver an out-of-this-world aroma with unmatched purity and sanctity. Our commitment to natural, chemical-free ingredients ensures a healthier choice for your home and spiritual practices.

Charcoal-Free & Toxin-Free

Crafted without charcoal, ensuring a clean, natural, and toxin-free burn.

Made with Natural Cow Dung

Crafted from 100% natural cow dung and organic binders, completely free from chemicals.

Eco-Friendly & Biodegradable

Perfect substitute for clay diyas and idols, safe for immersion at home.

Divine & Long-Lasting Aroma

Made with pure essential oils to enhance devotion with a long-lasting aroma.

Safe & Durable

Diyas are designed so only the wick burns, ensuring safe, long-lasting use.

The Brijttatva Pooja Box: A Perfect Gift of Purity for Diwali

The Brijttatva Pooja Box is a thoughtfully curated collection of sacred essentials, crafted with purity and devotion to make every ritual divine and eco-friendly. Rooted in tradition and enriched with the goodness of nature, this box brings together the spiritual significance of cow dung–based products with the fragrance of herbs and natural ingredients.

Inside the box, you will find:

Ganesh Ji & Laxmi Ji Idols (Cow Dung Based)
Diya (5 pcs) (Cow Dung Based)
Sambrani Cups (6 pcs) (Cow Dung Based)
Dhoop Sticks (20 pcs) (Cow Dung Based)
Roli & Chawal Pack
Kalawa Roll

The Brijttatva Pooja Box is more than a collection of items—it is a complete package of devotion, fragrance, and eco-friendliness. Ideal for housewarmings, festivals, or the start of any occasion, it is a gift of spirituality and positivity that makes every beginning blissful.